Nature movies have been making an impact since March of the Penguins in 2005. Youth are especially taken by the animals depicted in the films and Earth has become a vehicle for reaching school-aged children with important messages about the food chain and our environment. An especially powerful moment was the mother polar bear struggling to feed her newborn cubs as the sun melted the ice beneath their feet.
Earth was the first in a series of films due to be released under the new Disneynature label. The company plans to release one feature-length film a year. The next one is Oceans, set for release on Earth Day 2010 followed by Big Cats and Chimpanzees. In Oceans, the filmmakers will take us into the deepest depths of the waters showing an array of sea life and tumultuous storms.
Some say that the films are a way for companies to make money off of Earth Day and consumers’ growing interest in the environment. But Disney also put some of its money to good use by planting a tree for each ticket sold during Earth’s opening week. If going green proves to be as good for the bottom line as our environment, it’s sure to become a year-round media company trend, which is good news, as it can put our "green" to good use and help teach us a little something along the way.
Source: BecauseAction.com
